Dawn McIntyre is the author of The New 10 — 40 Days To Creating a Boldly Beautiful Life From the Inside Out, which presents a 40 day program for women to unleash their true and complete beauty from the inside out. The author’s goal with this book and her current work is for the New 10 to become a movement that empowers and inspires women to be everything they wish to be.

I was asked by the publisher to read and review this book, and will share about it with you in the event that you are looking for a resource that can help you as a woman live a life based on healthy self-love and self-esteem.


The New 10 — 40 Days To Creating a Boldly Beautiful Life From the Inside Out is written by Dawn McIntyre and released summer of 2010.

Dawn is a professional spiritual intuitive, an expert at leading people into higher states of expansion and beauty consciousness, an author and speaker. She is the author of several books and her work has been featured in publications and media outlets. To learn more about Dawn, visit her site.

Format and Content

The New 10 — 40 Days To Creating a Boldly Beautiful Life From the Inside Out is a book composed of 4 parts, each divided into 10 sections (short chapters), along with a short introduction and conclusion.

It is just over 160 pages, and a very quick read, with one being able to cover it in one day. The book however, is designed to be read over 40 days, in order to focus on and implement each part day-by-day.

The 4 parts each have 10 sections, meant to be followed over 10 days and are as follows:

Part 1 focuses on our minds and is entitled “My Thoughts are Ugly. My Thoughts are Beautiful.”

It covers dealing with fears, open mindedness, failure/success, anger, worry, rejection, challenges of life and more topics that deal with our mind set.

Part 2 focuses on our bodies and is entitled “I Hate My Body. I Love My Body.”

It covers sickness, weakness, breathing, nutrition, sexuality, confidence, our figures and other aspects of health and our bodies.

Part 3 focuses on our spirit and is entitled “I Ignore my Spirit. I Embrace my Spirit.

It covers topics on the soul, the universe, leadership, gratitude, heart living, imagination and more dealing with our spiritual nature.

Part 4 focuses on life, offering practical tips for living a beautiful life and is entitled “My Life is Ordinary. My Life is Extraordinary.

It covers consciousness, doing vs being, living in the now, growing old, dealing with dark sides, patience and more.

The author has also included a beauty quotient quiz for the reader at the start of the book, and again the same one at the back of the book to take before her program and after finishing the book to assess their results, progress and growth.

Personal Commentary

For starters, you may be wondering what the title of this book really means. Well, as the author explains in the introduction, in the late 70s women began to be rated by men based on an unrealistic scale of 1 to 10, with 10 being the typical movie star/model image.

The author goes on to explain how not just men, but women too, bought into these unrealistic standards against which they judged themselves beautiful or not. Thus with this book and her work, she hopes to define a new “10” — a movement that supports the mind, body and spirit and encourages women to be the best they can be.

This was a challenging read at times and I had mixed feelings about the whole number system, and trying to build a positive system based on that. While I realize that there are many women out there suffering from a lack of self-esteem or self-love or feeling beautiful, I am not sure if such a book would be of most value to them. It is also hard for me to judge whether this book really has the power for women to transform themselves, when it comes to how they feel, value or see themselves as my personal views differ from those who may typically be in need of this book. Even though I tried to stay consciously objective the whole time reading it, and I liked very much the topics covered, it failed to grab me and move me on a deeper level to be a valuable resource.

Good topics are mentioned like how our thoughts attract, and the power of visualization, consciousness expansion, meditation and breathing techniques and many more from the metaphysical and spiritual perspective to gain access into our true, and much deeper beauty. However, although the author touches upon all the right topics, I just don’t think it is done with enough, if any, practical depth.

So while it tackles the topics of redefining beauty from a New Age perspective, there is also a mainstream view about beauty and several generalizations thrown in, that I felt weakened the message. I resonated for example much better with the 3rd and 4th parts of the book, rather than part 2. I was not really loving how the author covered the “body” section, as I have different views on holistic health and what it means to have true wellness.

Overall, it is a nice book, straight, simple and to the point, but is it powerful enough to evoke the change it claims? I am not so sure. I guess it would take a woman who is in need of such a program, to put forth an honest effort and try the program over the 40 days and evaluate the results accordingly. My guess is that it can be very beneficial and help expand many women’s and teen girls’ point of view of themselves, for those who are just in need of that little push or support, or ready to open their minds in approaching beauty in a broader light. However I don’t think it goes in depth enough to help women who are deeply struggling with who they are with their holistic view of beauty or those looking for accessing beauty from a truly more spiritually conscious perspective.

Ultimately, Dawn is being of service with the right idea to help women everywhere understand their beauty comes from much a much deeper part of themselves, than simply the physical exterior.

You may find the book at a local library, or online bookstore like Amazon.com below: